I'm at the point where I welcome anyone to compete with Steam. It so desperately needs it... This can only be a good thing for both gamers and game devs. If it fails, nothing was lost. If it succeeds, then we all benefit.
The bureaucracy is expanding to meet the needs of the expanding bureaucracy.
They may not have the reputation, but they sure as heck have the players to kick-start this thing.
Unity also announced it will have native exports for Facebook in version 5.6. At the moment, this thing will probably be competing more with Itch.io, Kongregate, Game Jolt and Newgrounds, but hopefully they try to compete with Steam too.
The bureaucracy is expanding to meet the needs of the expanding bureaucracy.
oh hell the fuck yes, I've always wanted a desktop environment where I can get down with such hardcore titles as Willy Wonka and the Chocolate Factory Slots, Konami Slots and Tiger King Slots.
wait, is that... OH SHIT IT'S BUBBLE WITCH SAGA 2 LET'S GO
P.S. Shoot Dr. Allen on sight and dissolve his body in acid. Don't burn it.